BackOnTrack - Renault Sport Team Vitality
How do you approach the esport angle when you’re a widely-known car manufacturer? Using the strengths developed for Renault Sport and its RS Spirit community we created a content strategy transposing their pillar values: preparation, performance and emotion.
The F1 Esport Series is the most important competition in F1 esports. All 10 Formula One teams hire their Sim Racing drivers and compete over 12 races spread over 4 sessions.
Renault Sport is the sport identity of the Renault group. Involved in Formula One since 1977, Renault Sport broadcasts all the emotions and values linked to racing.
Renault hired Gozulting for a documentary on the Renault - Vitality team in the competition, showing the preparation and the insides of the competition. Working in total cooperation with Renault’s teams who opened all their doors for the shootings we delivered 1h of F1 Esport exclusive video content.
A mobile and flexible shooting setup including:
• 2 Sony Alpha 7S II cameras.
• 1 Sony Alpha 7 III camera.